Overview

I ♥ PET HEAD is a spinoff of the Bed Head brand. The brand, designed specifically for pets, appeals to the pet owner with a sense of humor, socially savvy attitude, trend setting style and creatively loud and proud identity. In conjunction with Toni and Guy, MIKE Licensing created the brand concept.


Results

Successfully developed from ground up by MIKE Licensing.

The I ♥ PET HEAD line currently sold at Pet Specialty, Drug and Grocery.

Due to the success of the licensing program, 2012 brings expansion of the I ♥ PET HEAD brand into Target, Wal-Mart, and more. Licensees include Fetch for grooming and apparel, Ginsey Home Solutions for soft bath products, and Jarden Consumer Solutions for electric grooming, beds, bowls, gates, etc.