Overview

Laura Ashley is the quintessential English brand. The name is synonymous with quality, creativity, individuality and a mark of timeless relaxed living.

With 92% brand awareness, Laura Ashley is a relevant, aspirational and the original lifestyle brand. After 50 years, it continues to be highly respected throughout the world.

Results

MIKE Licensing created a licensing strategy that would develop the Laura Ashley brand in North America as solely licensed products. In part due to our efforts, today the brand in North America generates over $600 million annually at retail.

The brand features about 25 licensees ranging from apparel to home products.

The Laura Ashley brand is carried in major retailers such as Laura Ashley brand include Bed Bath & Beyond, Federated, JC Penney, Costco, Sam’s, Bon Ton, Belks, Lowes, Marmaxx, Target and more.