M!KE Licensing one of the nation’s leading licensing firms, announced today that Laura Ashley, the quintessential English lifestyle brand, will be launching a signature collection of Scotties Facial Tissue at Target beginning September 2011.
New packaging has been designed with signature Laura Ashley prints, and the initial collection will be available only at Target.
“Research shows that consumers care about the design of a facial tissue box just as much as they care about the quality of the product inside” said Joe Richards, Director of Marketing for Scotties. “When we asked consumers what design brand they would like to see created as a tissue box, Laura Ashley was at the top of the list.”
