East Rutherford, NJ July 27, 2011 – M!KE Licensing (www.mikelicensing.com), one of the nation’s leading licensing firms, announced today that Cody Direct (www.codydirect.com) has been appointed the exclusive licensee for Yak Pak (www.yakpak.com) bedding.
The Yak Pak domestics lifestyle collection will consist of: decorative bedding, blankets, throws, indoor slumber bags, sheeting in all thread counts and fabric constructions, soft storage, novelty pillows/cushions and accent rugs.
Vincent DeRosa, President of Cody Direct states, “When the opportunity to partner with Yak Pak in a licensed home textile collection presented itself, we couldn’t sign up fast enough. The combination of such strong brand equity and great design provided by Yak Pak and savvy marketing, and a powerful manufacturing base supplied by Cody Direct will make this collection a must-have for Back To School, for the dorm as well as for everyday use by kids, tweens and teens. We can’t wait to get started.”
M!KE Licensing is currently seeking licensees to add to the success of Yak Pak in categories such as party paper goods, eyewear, pajamas/underwear, fleece, hosiery and sporting goods.
About Cody Direct
Cody Direct is solely owned by HanungToys and Textiles, Ltd. Hanung is a large India-based manufacturing entity of home textile products. Cody Direct is the US marketing arm for this manufacturer of bed sheeting, adult, kids, and infant decorative bedding, window fashions, and decorative pillows.
The recent purchase of Cody Direct signals Hanung’s entry into the US market as a new and aggressive factory-direct marketer and manufacturer of great home textiles products. Cody Direct has re-invented its management team simultaneous to the purchase of the company. For more information, please visit www.codydirect.com.
About Yak Pak
Founded in 1989, Yak Pak manufactures backpacks, messenger bags and casual accessories to the teen and college consumer. The company has been credited with many design innovations and most recently for bringing exciting expressive prints to a classification that was formerly largely monochromatic. For more information, please visit the company’s website at www.yakpak.com.
About M!KE Licensing
M!KE Licensing is a professional, experienced and hands-on brand licensing agency. We look at our relationships as partnerships whether it be M!KE Licensing and our clients or licensors and licensees. At M!KE Licensing we look for long-term relationships which will enhance brand awareness, grow new customers and create profitability. M!KE Licensing is focused on quality partners who will maintain the brand integrity. We also look for innovative and strategic licensing arrangements to ensure a successful licensing program. Licensing is an important part of any brand’s marketing strategy and we consider ourselves part of your team.
M!KE Licensing client list includes: Laura Ashley, Little Miss Matched, Carte Blanche Greetings “Me to You” and “My Blue Nose Friends”, Yak Pak, Pet Head, Kampgrounds of America, StinkyKids, Paris Blues, Norman Rockwell, Lexani, Mel’s Drive-In, Scientific American, International Truck & Engine, Z. Cavaricci, TKO, and Jarden: Patton, Holmes and Health o meter.
