East Rutherford, NJ July 26, 2011 – M!KE Licensing (www.mikelicensing.com), one of the nation’s leading licensing firms, announced today that StinkyKids and the Runaway Scissors has won the 2011 Silver Mom’s Choice Award® for best children’s picture book. This recently awarded title is the first book in the StinkyKids® series with the second book StinkyKids See a Full Moon due in stores this September.
The Mom’s Choice Awards® (MCA) is a prestigious awards program that recognizes authors, inventors, companies, parents and others for their efforts in creating quality family-friendly media, products and services.
Parents, educators, librarians and retailers rely on MCA evaluations when selecting quality materials for children and families. The Mom’s Choice Awards® seal helps families and educators navigate the vast array of products and services and make informed decisions.
Creator Britt Menzies states, “It is truly an honor to have been acknowledged as one of the best children’s picture books by such an esteemed panel of judges within the Mom’s Choice Awards program. StinkyKids is reaching incredible levels of success and this award will allow the books to feed into the momentum of the recent announcements which include but are not limited to the StinkyKids musical set for early 2012, the StinkyKids doll line continued success within retail, and a new bike, scooter and skateboard line to debut this fall.
Not only have I put my heart and soul into making StinkyKids a high quality brand that kids of all ages can enjoy, while writing the StinkyKids book series, I also added my passion to teach kids that it is ok to make childhood mistakes, learn from our experiences and strive to be ‘Leaders Of Good’. StinkyKids are little stinKers just being kids, and our children’s books celebrate these precious moments of our lives.
To win an award that is chosen by mom’s is an incredible accomplishment because as a mom myself, I want to provide the best products and books for my own two little stinKers, and to know that other mom’s believe in StinkyKids as a brand they are proud to provide to their kids, is a very special tribute.”
About The Mom’s Choice Awards®
The Mom’s Choice Awards® is known for establishing the benchmark of excellence in family-friendly media, products and services. This annual competition recognizes authors, inventors, companies, parents and others for their efforts in creating quality family-friendly media products and services.
For more information on the awards program and the honorees, visit www.MomsChoiceAwards.com.
About StinkyKids®
From the creative mind of Britt Menzies, a mom who was inspired by her daughter’s simple request to paint her as a ballerina, StinkyKids is a brand with a fun, unique and fresh approach that teaches life lessons through its products and books featuring the 10 diverse StinkyKids characters. The name “StinkyKids” comes from the phrase “little stinKers,” which Britt used to describe the innocent behavior of her two kids when they were little.
The StinkyKids characters are little stinKers who learn to make right choices through their childhood mistakes and who live by the motto “Always Be A Leader Of Good.” StinkyKids is an innovative brand that appeals to parents for the values it represents and appeals to kids because the characters are real kids getting into real mischief.
Since inception, StinkyKids donates a percentage of its profits to Books, Bears and Bonnets, Inc., (www.booksbearsbonnets.org), a charity founded in honor of Britt’s aunt who died from uterine cancer. Books, Bears and Bonnets, Inc. delivers gift boxes to children and adults fighting cancer and other life-threatening illnesses.
For more information on StinkyKids, please visit www.stinkykids.com.
About M!KE Licensing
M!KE Licensing is a professional, experienced and hands-on brand licensing agency. We look at our relationships as partnerships whether it be M!KE Licensing and our clients or licensors and licensees. At M!KE Licensing we look for long-term relationships which will enhance brand awareness, grow new customers and create profitability. M!KE Licensing is focused on quality partners who will maintain the brand integrity. We also look for innovative and strategic licensing arrangements to ensure a successful licensing program. Licensing is an important part of any brand’s marketing strategy and we consider ourselves part of your team.
M!KE Licensing client list includes: Laura Ashley, Little Miss Matched, Carte Blanche Greetings “Me to You” and “My Blue Nose Friends”, Yak Pak, Pet Head, Kampgrounds of America, StinkyKids, Paris Blues, Norman Rockwell, Lexani, Mel’s Drive-In, Scientific American, International Truck & Engine, Z. Cavaricci, TKO, and Jarden: Patton, Holmes and Health o meter.
