East Rutherford, NJ July 19, 2011 – M!KE Licensing (www.mikelicensing.com), one of the nation’s leading licensing firms, announced today that Vital Theatre Company, Inc. (www.vitaltheatre.org), a prominent family musical producer with over 10 years of experience creating quality family entertainment, has been appointed exclusive licensee for StinkyKids® (www.stinkykids.com) to create StinkyKids The Musical!
The little StinKers will come alive in this musical production slated to launch in early 2012. This show will be geared for boys, girls and their families to enjoy together. The StinkyKids® musical will be a huge P.R. machine for the current licensing program which now enjoys a family of various licensees.
The Madame Alexander StinkyKids® doll line has enjoyed tremendous success with retailers to include FAO Schwarz, Nordstrom, Amazon.com, Target.com and Fat Brain Toys, just to name a few. Also on board is Raven Tree Press who is publishing the reprint of “StinkyKids and the Runaway Scissors”, the first in a series of StinkyKids stories that is already being sold at Barnes & Noble, as well as other locations, and a favorite with parents and kids. Cycle Force Group will be manufacturing StinkyKids® Bicycles, Scooters, Skateboards, Skates, Safety Gear and Accessories. Kiddo Tags™ was just signed on for an assorted collection of StinkyKids® custom labels.
M!KE Licensing is currently seeking licensees to add to the success of StinkyKids in categories such as toys/games, coloring books, jewelry, stickers, keychains, puzzles, gift & novelty, party paper products, apparel & accessories.
Stephen Sunderlin, Producing Artistic Director of Vital and founding member, states,
“We are thrilled to have the opportunity to bring the StinkyKids brand to life on the live stage. ‘StinkyKids, The Musical’ will join Vital Theatre Company’s other successful live stage productions, ‘Pinkalicious, The Musical’ and ‘Angelina Ballerina, The Musical’ currently performing in both the United States and Canada. The StinkyKids characters and their motto “Always Be A Leader Of Good” will be an ideal addition the Vital Theatre Company lineup of quality, entertaining musicals the whole family can enjoy!”
About Vital Theatre Company
Vital Theatre Company, producer of the long running hit show PINKALICIOUS, THE MUSICAL and the ever-popular ANGELINA BALLERINA THE MUSICAL, commissions four to five new musicals for children each season. Since its founding in 1999, Vital Theatre Company has been honored with two AWARDS FOR EXCELLENCE by the Off Off Broadway Review and received high acclaim from audiences and critics alike for being “a wonderful place for parents to introduce their kids to the glories of live theatre, done well and at modest prices.” Now entering its 12th season, the company remains dedicated to producing entertaining and educational theatre for young audiences. To date, the company has presented 67 original productions for over 200,000 children and their families.
About StinkyKids®
From the creative mind of Britt Menzies, a mom who was inspired by her daughter’s simple request to paint her as a ballerina, StinkyKids is a brand with a fun, unique and fresh approach that teaches life lessons through its products and books featuring the 10 diverse StinkyKids characters. The name “StinkyKids” comes from the phrase “little stinKers,” which Britt used to describe the innocent behavior of her two kids when they were little.
The StinkyKids characters are little stinKers who learn to make right choices through their childhood mistakes and who live by the motto “Always Be A Leader Of Good.” StinkyKids is an innovative brand that appeals to parents for the values it represents and appeals to kids because the characters are real kids getting into real mischief.
Since inception, StinkyKids donates a percentage of its profits to Books, Bears and Bonnets, Inc., (www.booksbearsbonnets.org), a charity founded in honor of Britt’s aunt who died from uterine cancer. Books, Bears and Bonnets, Inc. delivers gift boxes to children and adults fighting cancer and other life-threatening illnesses.
About M!KE Licensing
M!KE Licensing is a professional, experienced and hands-on brand licensing agency. We look at our relationships as partnerships whether it be M!KE Licensing and our clients or licensors and licensees. At M!KE Licensing we look for long-term relationships which will enhance brand awareness, grow new customers and create profitability. M!KE Licensing is focused on quality partners who will maintain the brand integrity. We also look for innovative and strategic licensing arrangements to ensure a successful licensing program. Licensing is an important part of any brand’s marketing strategy and we consider ourselves part of your team.
M!KE Licensing client list includes: Laura Ashley, Little Miss Matched, Carte Blanche Greetings “Me to You” and “My Blue Nose Friends”, Yak Pak, Pet Head, Kampgrounds of America, StinkyKids, Paris Blues, Norman Rockwell, Lexani, Mel’s Drive-In, Scientific American, International Truck & Engine, Z. Cavaricci, TKO, and Jarden: Patton, Holmes and Health o meter.
